Private Label Marketing Strategies & Services

Private Label Nutraceuticals is an industry leader in nutritional product manufacturing because we realize the importance of supporting each one of our clients beyond the manufacturing process, through innovative supplement marketing strategies. With over a decade of experience in the vitamin and supplement industry, we have an intimate knowledge of the latest industry trends and continuously track the latest nutritional and supplement technology advances. This ensures that we can provide you with effective nutraceutical marketing strategies that are a strong fit for you product and marketplace.

Private label marketing is extremely important when building a nutraceutical brand. Because many supplement formulations can have multiple target users, and private label brands can be positioned as a luxury or bargain item, how you approach your supplement marketing can make or break your business. Your dedicated account executive can analyze your market, product, and business model to make the best recommendations for your supplement or vitamin marketing plan. We have produced private label marketing tactics for ecommerce businesses, MLM companies, direct selling organizations, pharmacies, practitioners, spa wellness centers, and health food stores around the world!

We can help with a variety of nutraceutical marketing functions, such as:

Online Marketing

Many of our clients rely on the Internet to reach their customers and sell their product; therefore, creating a strong online campaign is crucial in developing your private label marketing strategy. This may include website development, search engine optimization/search engine marketing, pay-per-click campaigns, e-mail campaigns, social marketing, linking campaigns, online media buys, and reputation management. We focus on creating a supplement marketing strategy that reaches the correct target customer, so that you can maximize your ROI. Correctly utilizing a nutraceutical marketing online strategy will allow you to drive qualified traffic to your website, therefore reducing your cost per lead, increasing your brand awareness, building a loyal customer base, and growing your sales.

Traditional Marketing

Although many our clients use the Internet as a main source for their private label marketing initiatives, it is vital that a complete marketing mix be evaluated so that you do not miss any important segments you wish to target. For that reason, we offer nutraceutical marketing services for traditional media outlets. We can help you with print, TV, or radio media buys. We have extensive experience working with clients needing specialized supplement marketing support, such as those looking to utilize direct response advertising to generate leads and increase sales.


"Private Label Nutraceuticals is more than a product creation business. We had our formula developed through them, but we also have them do our labeling and fulfillment, which makes the process easier for us.". Joe R, St. Louis, MO

"Now that my product development and distribution are in good hands with Private Label Nutraceuticals and Planet Fulfillment, I can really focus my energy on marketing my products.". Cindy S., Swedesboro, NJ

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