With the growing trend of health-conscious consumers, developing a private label vitamin supplement is more than just creating an attractive product label.  Consumers are becoming increasingly aware of innovative supplement ingredients and delivery mediums, and many previously specialized supplement categories are becoming more mainstream. These trends should guide distributors in product selection, development, and marketing in order to meet consumer demands with focused products, in turn causing a positive influence in company sales and profit margin.

One of the top trends of 2014 in the supplement industry will be the utilization of innovative ingredients, in all categories. However, weight management products tend to see the most return of investment by inclusion of cutting-edge ingredients. For example, Yacon root is one of the latest products for weight management.  This innovative ingredient is found naturally in South America and has been used for generations by the natives.  The yacon root syrup has recently received a great deal of attention because of clinical studies supporting this unique ingredient for healthy weight management. Skincare supplements also benefit from the usage of advanced ingredients, such as Phytoceramides.  Phytoceramides, referred to as “the facelift in a bottle,” are plant-based lipids that aids in skin hydration. During the aging process, the body begins to lose elasticity in the skin, causing wrinkles. Phytoceramides will continue to be a highly sought ingredient as it gains consumer awareness in 2014. For distributors, such key ingredients will drive sales, as well as the opportunity to stand out within the nutraceutical marketplace.

With the continued development of innovative products and supplements within the nutraceutical industry, the physical form and consistency in which a supplement is delivered has also become more important to consumers. As convenience plays a major role in consumer satisfaction, many are in search of specific mediums that deliver powerful ingredients and provide favorable results.  In 2014, many popular and time-tested ingredients, as well as newer products, will be available in unique product forms, such as liquids, shots, or gummies, or in new, combination formulas. One example of such is Garcinia Cambogia and Green Coffee Bean Extract, two highly sought after ingredients among consumers. Formulations featuring both of these ingredients, in an easy to take liquid formula, are expected to see strong sales in 2014. Yacon root, typically found as a thick syrup, has now been developed into a more convenient capsule formulation. Distributors should expect to see many new developments in product forms of nutraceuticals, and it is important to add these products to your catalog in order to build market share and customer loyalty.

Many categories within the nutraceutical market are becoming increasingly more mainstream.  Consumer demand for supplements targeted towards sports endurance will continue to see positive sales in 2014, and according to Global Industry Analysts, Inc., the global market for sports and fitness nutrition supplements will reach $6.17 billion by 2018.  Traditionally, sports performance supplements were heavily marketed towards athletes; however, this market segment continues to see a rise in sales as more and more average consumers become interested in whey protein products as well as pre and post workout formulas.  With protein deficiency as one of the driving factors to consumer demand for whey protein, many consumers are looking to add considerable amounts of protein to their diet in order to support muscle maintenance, repair, and growth of lean muscle mass. Whey protein can also successfully be private labeled and marketed as a meal replacement option for consumers. Endurance workout formulas focus on different aspects of athletic performance. Pre-workout formulas maximize ones workout, while post-workout formulas are for energy and recovery after a workout. No longer for the uber-athletic, these products will be consumer more by the recreational, or “weekend” athlete. With a great deal of innovation within the sports supplement industry, this market segment shows no signs of slowing down and will create optimal opportunities for distributors to succeed in creating profitable, multi-targeted product offerings. Other categories that will become more mainstream include such segments as anti-aging products, which may be rebranded to appeal to a younger audience. For example, Vitamin C Cream can be marketed as an anti-aging product, but can also be retargeted as a moisturizing product for a younger market.

Although each year brings about a new wave in supplements and products, it is essential for distributors to be well aware of upcoming trends and products in high consumer demand.  This provides the distributor with many opportunities to develop and expand their brand portfolio with quality dietary supplement products that consumers can’t get enough of.  Partnering with a supplement contract manufacturer gives you a major advantage within the nutritional industry, affording you the ability to meet the needs of consumers worldwide by supplying them with high-quality products and supplements.  For more information on our innovative and cutting-edge products for 2014, and to find out more about the variety of services designed to support your growing nutraceutical business, please call us today!