Children’s Supplements: Product, Packaging & Marketing Trends

As supplement distributors continue to create innovative ways to meet the demands of their consumers, considering other family members beyond the decision maker can open opportunities for new categories and segments for revenue growth.  A wide product scope for adult-focused supplements includes a variety of formulations and delivery systems in a broad range of product categories. Although the product categories tend to more limited for children, the sales of these supplements have soared and continue to do so.  In 2008, sales of targeted children’s supplements were estimated at $1.1 billion, with multivitamins making up the largest segment.  As sales are expected to increase 4% – 6% annually, supplement manufacturers continue to develop an assortment of new products to support the growing markets for nutraceutical distributors. Read More…

Sports Performance Supplements: 2013 Growth and Market Trends

Due to a growing global awareness of the importance of exercise to overall health coupled with the increasing acceptance of the nutraceutical market, consumer demand for supplements geared towards sports nutrition will continue to see strong sales in 2013. Many supplement manufacturers have expanded offerings for distributors based on increased sales within this segment.  According to BCC Research, the global market for sports nutrition products is expected to have a compound annual growth rate of 24.1%, and projected to reach $91.18 billion this year.  Read More…