Hot Supplements for Fall 2012

As the summer winds down, supplement distributors may begin to explore ways to expand their product offerings by adding supplements that coincide with the change in seasons.  For example, U.S. distributors may consider promoting traditionally popular supplements that aid in supporting a healthy immune system such as Vitamin A, Vitamin C, and Echinacea. Over the past couple of years, consumers spent more than $1.5 billion on supplements to boost immunity and help ward off wintertime colds and flu.  This is undoubtedly an avenue to pioneer as consumers seek alternative ways to maintain good health.

However, there have been several new supplements introduced to the marketplace recently that have garnered the attention of the media, the scientific community, and consumers. With growing clinical research regarding the latest products, many “designer” supplements are gaining popularity and acceptance among the general population. Read More…

Addressing Top Women’s Health Concerns through Nutritional Supplementation

With skyrocketing healthcare costs, coupled with the growing purchasing power of the women’s segment, the demand for women’s nutritional supplements is steadily increasing. This extremely lucrative market is defined by many prevalent healthcare and lifestyle issues faced by today’s women.

According to data collected by the CDC for the years of 2005-2008, 56.9% of U.S. women reported supplement use. During this same period, 43.4% of U.S. women reported using a Vitamin D supplement, while 42.0% used a supplement containing folic acid. Iron and calcium are also estimated to comprise over 70% of total revenue from women’s health ingredients, according to the Natural Products Insider.

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