Effectively Marketing Stress Relief Products and Supplements

Before turning to anti-depressants and anti-anxiety medications, many consumers look to vitamins and supplements to cope with the stressors of life.  This creates the perfect platform for distributors, giving them the opportunity to showcase their brand diversity through innovative stress relief products that can prevent the damage stress causes to the body, as well as aid with mood control.  Effectively marketing your stress relief products and supplements is a sure way to increase sales and drive repeat business, which are important pieces to being successful within this market segment.  Read More…

Connecting Private Label Products to Their Correct Target Market

Today, global consumers use supplements to support a variety of functions with regard to health problems, living a healthier lifestyle and adding essential nutrients to their diet. The global nutraceuticals product market is expected to reach over $204 billion by 2017.  Given the worldwide increasing demand for dietary supplements from the health-driven consumer, there is now a huge opportunity for distributors to develop private label nutritional products to further their nutraceutical brands and increase sales within this industry.  This process can be extremely challenging; however, through customized communication and focused supplement marketing strategies, distributors will find that they are able to supply consumers with the exact nutritional products they are in search of. Read More…