2014 Market Outlook: Innovative Supplement Trends

With the growing trend of health-conscious consumers, developing a private label vitamin supplement is more than just creating an attractive product label.  Consumers are becoming increasingly aware of innovative supplement ingredients and delivery mediums, and many previously specialized supplement categories are becoming more mainstream. These trends should guide distributors in product selection, development, and marketing in order to meet consumer demands with focused products, in turn causing a positive influence in company sales and profit margin. Read More…

New Years Resolutions & Nutraceuticals: What Supplement Distributors Need to Know

For many consumers, after a hectic holiday season comes time to kick New Year’s Resolutions into high gear, yet again.  According to research from ProactiveChange.com, 40 to 45% of American adults make one or more resolutions each year.  Around this time, many consumers are excited to set new goals for themselves, especially with regard to weight loss, looking and feeling better, and living an overall healthier lifestyle.  This results in a boost in supplement sales around the New Year and in the coming months leading up to spring and summer.   This is the perfect time for distributors to take into account the many opportunities to diversify their portfolios with new and improved weight focused, sports performance and vitamin enriched supplements in order to push their sales to an all-time high.  Read More…