Increase Your Market Share Through Targeted Supplements For Today’s Popular Diet Programs

As the obesity epidemic continues, consumers maintain their search to find a solution that produces immediate and beneficial results for weight loss.  Diet programs and supplements supporting weight loss remain high on the list of options, as the desire for healthy weight management grows.  Surveys reveal consumers will try many methods available to shed pounds, including exercise techniques, trendy diet plans, and weight loss supplements. As of 2011, the weight loss industry was at an estimated $60 billion and was susceptible to further growth, as two-thirds of consumers consider themselves overweight.  Although many have set weight loss goals and have succeeded, the most successful are those who understand the importance of incorporating supplements into their regimen.  As consumers become more educated on the necessities for weight loss management, distributors can hone in on a new market segment and strengthen the reach of their brand. Read More…

Growing Market Trend: Pet Supplements

As consumers seek alternative measures to sustain good health, concern for non-traditional family members has also grown. In 2011, consumers spent $11.77 billion dollars on pet supplements, supplies, and OTC health solutions.   While consumers continue to pamper their beloved pets in many ways, the option to forego their health is non-existent.  Just as natural remedies and dietary supplements are growing in popularity to sustain optimal personal health for many individuals, there has also been growth in awareness for the benefits pet supplements can offer. With the needs of the active and aging pet population growing, adding pet supplements to your product inventory can be a great way to build a sub-market and maximize profits. Through marketing targeting pet owners, distributors will see the average value of their customers increase as they add pet supplements to their product mix.  As you develop a  profitable pet supplement line, consider products that are geared towards more reoccurring areas of concern. Read More…