Marketing Weight Management Supplements

As the rise in obesity continues, weight management remains a relevant factor in the lives of many.  According to data from the National Health and Nutrition Examination Survey released in January 2012, more than 35% of U.S. men and women were reported as being obese in 2009-2010.  The CDC’s National Center for Health Statistics’ Data Brief shows that the use of dietary supplements has increased in adults 20 and over since 1994, with over one-half Americans taking one or more supplements daily.  The weight management industry will continue to thrive and expand, and the selection of weight management products for consumers to purchase will also continue to increase. With such an immeasurable variety of supplements available, your brand could get lost among the many. So how do you market your product to stand out from your competitors? Here are a few points to consider whenmarketing your weight management nutraceuticals.

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Why Offer Omega-3 Products to Your Customers?

Omega-3 fatty acids are essential fatty acids that the human body is unable to produce itself, and therefore must be acquired through diet and supplementation. Because of the multitude of health benefits that fatty acids offer, Omega-3’s have become the “golden child” of the supplement and vitamin industry. According to Packaged Facts’ report “Omega-3: Global Product Trends and Opportunities,” spending for Omega-3 food, beverage, supplement, and other health/beauty care products is expected to reach $13 billion in the global market, with growth predicted to continue at a
rate between 15-20% through 2015.

In a Packaged Facts report, food, beverage, and supplement figures, excluding fish, Omega-3s represented a 17% rise in 2009. Growth of Omega-3 nutraceutical products is predicted to be at a rate of between 15-20% through 2015. What is contributing to the success of this “wonder” supplement? Read More…