As the winter approaches, consumers continue to seek ways to maintain optimal health. Statistics show 62 million cases of the common cold are reported each year, while more strands of flu continue to be identified. As a result, in the American market, 69% of adults experiencing cold, cough, or sore throat in 2011 purchased cold and flu supplements, demonstrating an indisputable demand for vitamins and other immune-boosting supplements. Because of this, both supplement manufacturers and distributors should explore adding or developing dietary supplements that can be most beneficial during this season. For distributors, this provides an opportunity to broaden their nutritional supplement offerings to coincide with their consumer’s needs while increasing profits and earnings. Specific market segments showing significant growth include fish oils, antioxidants, and vitamins, which also happen to be highly demanded products for consumers during this time of year. Below are a few supplements that can keep your company at the forefront of consumer’s health, while appealing to your prime demographics. Private labeling these valuable supplements can offer increased revenue for supplement distributors, practitioners, spas and wellness centers, and other business models.