More and more consumers are turning to alternative ways of managing their health, such as supplementation through nutritional products. Whether it’s due to lack of healthcare, or because more individuals are exploring other options to control health issues, the amount of people taking dietary supplements has increased. The Center for Disease Control and Prevention (CDC) stated that more than half of United States adults use dietary supplements including multivitamins, minerals, and herbs, and the rise in taking supplements has increased from 42% in 1988 to 53% in 2006. Figures such as these have stimulated the growth of the supplement industry, thus increasing the demand from supplement manufacturers for high quality dietary products.

With such an increased demand, consumers have a variety of options to choose from.  As consumers research which supplement works best for individual requirements, they are also being educated on which product form would best suit their particular needs. Questions such as “Which form would digest best?” and “Which form is more effective?” are just the beginning of how your consumer will see the strength in the products your company offers. Consulting your vitamin manufacturer for information on the best methods of delivery is an essential part of producing a quality product. As you work with your supplement manufacturer developing your unique private label supplement, consider this information when determining the best form for your product.

Capsules & Soft Gels

Capsules and soft gels are the most widely used form of supplements available on the market, with most vitamin manufacturers able to produce these quickly and affordably.  Because they are easy-to-swallow and break down quickly in the stomach, they can be absorbed into the body rapidly. Capsules and soft gels also allow the supplement to be absorbed over a period of time. Capsules and soft gels can also increase the physiological availability of poorly soluble nutrients through techniques such as stabilization and solubilization. These allow vitamin manufacturers to enhance the effectiveness of nutrients being dissimulated through capsules.  For those who choose not to ingest meat by-products, some capsules and soft gels are created by supplement manufacturers in a vegan casing rather than collagen-based gelatin.


Tablets are one of the oldest forms of vitamins created by supplement manufacturers. Unfortunately, while it may have a longer shelf life, tablets take longer time to absorb than liquid or gel capsules. Supplement manufacturers must also address the concern of the level of coating that will encompass the tablet.  Unfortunately, the coating may also hinder the supplement’s absorption rate and affect the product’s effectiveness.  Some coatings are highly resistant to stomach acids, allowing the tablet to pass through to the small intestine undissolved.


Liquid formulas provide an even better way of delivering supplements within the body and have a higher absorption rate than its pill counterparts.  The body can absorb up to 98% of the vitamins and minerals contained in a liquid form, compared with an absorption rate of 3% to 20% for pill forms.  Liquid vitamins also bypass digestive processing and enter the bloodstream within minutes.  Liquids are easy-to-swallow, and can even be added easily to drinks and food, allowing the end customer to choose the delivery method that works best for them.  Liquid supplements can be delivered via a variety of dosage systems, such as sprays, droplets, and shots. Your vitamin manufacturer can help you determine the most appropriate delivery system for your liquid nutraceuticals, as well as help create consumer-friendly packaging.


Like liquid forms, powdered supplements are easier to absorb by the body than a supplement in tablet form.  Many supplements that are available in powder form are soluble, or dissolvable, in water.  This allows individuals to add their supplements to liquids, which may be preferable for some consumers.  Powders share the same stability as pills because they both contain enzymes and active ingredients that can last a long time.


Supplements in gel form offer a combination of benefits as liquid and tablet versions.  As a suspension, it holds solid elements of the supplement in a semisolid state, which in turn makes it easier for the body to digest and absorb.  Some other benefits gel supplements offer are accurate dosage, easier intake, and easy handling.  This particular structure minimizes spillage as no water is required, and it usually has a good taste.  It is also an effective delivery system for products that must be applied topically.


Various supplements come in cream form, which as best for supplements that must be used topically, such as many anti-aging products.  They are easy to apply but may require specific packaging, supplied by your supplement manufacturer, to allow for convenient application.  Many cream products contain Vitamins A, C, and E which may help promote healthy and improved appearance of the skin.

No matter which form of supplements a consumer chooses, higher quality supplements will have the appropriate delivery system to ensure proper absorption. Working with a vitamin manufacturer that has a facility to conduct research on its supplements sustains a level of credibility of the product you distribute.  Considering the best delivery method for maximum results and convenience for your consumer is a crucial decision point as you work with your supplement manufacturer.  While having an excellent product is commendable, having a variety of products based on the concerns of your consumer can get your brand the recognition it needs. Most importantly, make sure you are working with a supplement manufacturer that can assist with determining which form will work best for your product!