In today’s society, there is a ever growing demand among consumers for new ways to defy the visible signs of aging. As the anti-aging industry continues to expand, the American Society of Plastic Surgeons’ (ASPS) reported that facial cosmetic procedures have seen a significant growth while the number of breast and body procedures performed in the U.S. slightly declined. Three of the top five cosmetic procedures were blepharoplasty (eyelid surgery), rhinoplasty, and facelift surgery. According to the statistics, minimally invasive procedures such as cosmetic injections and laser treatments have each grown by 5-8%. However, there has also been a steep rise in demand for both oral and topical supplements to address anti-aging concerns.
There are several approaches to address skin aging through the use of skin care nutraceuticals. Specific consumer needs may be broken down by population, age groups, and ethnicity. For example, the signs of visible aging are different for consumers in their 30’s versus those in their 60’s. In addition to the biological modifications that occurs during skin aging, the expectations of the consumer must be carefully taken into account when developing and marketing anti-aging formulations.
One approach is prevention, through the use of moisturizers and antioxidants that help repair and restore the skin. Thanks to recent research in skin biology, skin care products are addressing a wide range of visible aging signs. Now, formulators can create products with a combination of active ingredients that have complementary efficacy. No matter the market that is being targeted, products must not only fight against skin aging, but also provide preventive measures by integrating protective active ingredients such as UV filters. In some instances, consumers include up to five or six skin care products, if not more, in their daily beauty routine. Each product serves its own purpose and function according to the season. In the morning, after using a variety of skin care products, some consumers proceed to another step which often times involves a sophisticated makeup routine. With all the factors that go into most elaborate skin care routines, prevention serves as a strong concept. Most women start using skin care products before their 20’s in hopes of preventing the visibility of dark spots, wrinkles, dehydration and aging.
There are boundless nutraceuticals that may help the skin gain more elasticity and provide protection from external aggressions while improving the consumer’s skin in a similar fashion to dermatological procedures, without any adverse reactions. Ingredients such Vitamin E or Retinol have remained extremely popular among consumers, but constant innovation and product development research within the industry leads to many new options for distributors.
Currently, phytoceramides have seen increased demand among consumers for supporting healthy skin. Because phytoceramides contain ingredients that naturally occur in the skin, it is thought to promote hydration to help skin keep a youthful appearance. To further support anti-aging efforts, many distributors offer bundled product packages that are thought to work best in conjunction. For example, phytoceramide supplements may offer additional benefits when paired with a topical Vitamin C cream. Nevertheless, whatever the ingredient is, it is essential that it remains stable in the product and does not decrease efficiency during the developmental process.
Skin stem cells and their immediate micro-environment must be protected for life long benefits and carbohydrates can be considered as carriers of skin biological information and organization. Ultimately, it is the consumer who evaluates the efficacy of a nutraceutical product and appreciates the benefits it provides the skin.
The ultimate goal of any marketing blueprint is to help you grow your business and increase your brand awareness while strengthening trust with current consumers. For distributors, developing awareness of your brand and who you are, what you do and why you are uniquely qualified will in turn generate a strong consumer following within the nutraceutical supplement industry.
In order for your anti-aging supplement marketing to be successful, it must be multi-faceted, realistic and implemented consistently over time. Most target markets prefer all natural products that are sustainably produced without contaminants and additives from other sources they cannot trust. As a distributor, it is extremely important for your consumers to understand clearly exactly what the active ingredients are! Capture the attention of consumers within this target market through focusing on healthy anti-aging support with ingredients supported by clinical evidence. Products characterized as “all natural” or “environmentally friendly” will attract the attention of the consumer and generate significant market growth worldwide, giving your brand a prominent position within the nutraceutical supplement manufacturing industry.
Private Label Nutraceuticals delivers high-quality products that guarantee active ingredients that fit into the consumers overall anti-aging picture. Consumers continue to spend money on natural solutions for healthy anti-aging products causing an increase in sales within this target market, which creates endless opportunities for distributors to develop innovative and exciting products for distribution. To ensure your consumers are receiving the maximum benefits with regard to anti-aging skin care, the support of a knowledgeable and reputable supplement manufacturer that provides high-quality products is crucial.
For more information on developing and marketing anti-aging formulations and products, and to find out more about the variety of services designed to support your growing nutrition business, call us today!