Before turning to anti-depressants and anti-anxiety medications, many consumers look to vitamins and supplements to cope with the stressors of life.  This creates the perfect platform for distributors, giving them the opportunity to showcase their brand diversity through innovative stress relief products that can prevent the damage stress causes to the body, as well as aid with mood control.  Effectively marketing your stress relief products and supplements is a sure way to increase sales and drive repeat business, which are important pieces to being successful within this market segment. 

It is important to define your market as accurately as possible so you have a deeper understanding of exactly who you are selling to.  According to the American Institute of Stress, “there are numerous emotional and physical disorders that have been linked to stress including depression, anxiety, heart attacks, stroke, hypertension, immune system disturbances and a host of viral linked disorders ranging from the common cold and herpes to AIDS and certain cancers, as well as autoimmune diseases like rheumatoid arthritis and multiple sclerosis.”  This in fact places a high demand on stress relief products, and as you specifically identify your market accurately you will be able to successfully target your marketing efforts.

Next, you’ll need to analyze the specific target markets purchasing behaviors. With cutting edge technology and continuous innovation, the nutraceutical marketplace is constantly changing. A focused marketing strategy is a key factor with regard to maintaining a significant position within the supplement industry. This will help you organize your marketing strategy and position your product to be profitable within the nutritional landscape.

Successfully presenting your stress relief products to market is equally important.  With stress affecting most consumers all over the world, many distributors have focused on introducing various breakthrough products and supplements that combat stress.  For instance, after being referenced on a popular daytime health and wellness television program, Holy Basil has become an extremely popular supplement and a favorite among consumers.

Holy Basil aids overall well-being and calmness, and provides healthy mood support. Because studies show that mood and hormones play a major role with regard to weight gain, Holy Basil is also gaining momentum as a natural method to combat stress and hormonal weight gain. With similar properties, Saffron and 5-HTP will also see an increase in sales in the stress relief arena.  For distributors, continuously creating various solutions to the consumer demand for stress relief products will allow your brand to stand out within the nutraceutical marketplace.

Be sure to market your supplements with accurate information in order to avoid any red flags or violations with regard to GMP compliance.  Making false claims about the stress relief products and supplements you offer can put you in violation with regard to the regulations set by the Federal Trade Commission (FTC).  Also, as market trends continue to change, be sure to stay ahead of seasonal trends and developments that take place within the nutraceutical industry.  For instance, during the holidays, consumers seem to encounter a lot more stress than normal. This is likely to cause an increase in the consumer demand for products that target stress and focus on mood enhancement.

Developing a successful marketing strategy will depend on how well you identify and link your products to your target audience.  Partnering with a reputable private label supplement manufacturer will enhance your marketing support with regard to your business.  As a leading provider of stress relief products and supplements, Private Label Nutraceuticals is dedicated to providing distributors from all over the world with the proper resources to develop an effective marketing strategy that will in turn supply consumers with top of the line products that meet their nutritional needs.  For more information on our innovative stress aid supplements and products, and to find out more about the variety of services designed to support your growing nutraceutical business, please call us today!