As consumers seek alternative measures to sustain good health, concern for non-traditional family members has also grown. In 2011, consumers spent $11.77 billion dollars on pet supplements, supplies, and OTC health solutions.   While consumers continue to pamper their beloved pets in many ways, the option to forego their health is non-existent.  Just as natural remedies and dietary supplements are growing in popularity to sustain optimal personal health for many individuals, there has also been growth in awareness for the benefits pet supplements can offer. With the needs of the active and aging pet population growing, adding pet supplements to your product inventory can be a great way to build a sub-market and maximize profits. Through marketing targeting pet owners, distributors will see the average value of their customers increase as they add pet supplements to their product mix.  As you develop a  profitable pet supplement line, consider products that are geared towards more reoccurring areas of concern.

Joint Health

Glucosamine and chondroitin are excellent supplements for restoring pet’s joint health. Used in horses, dogs, and cats, these top-selling pet supplements can help relieve symptoms of joint disease and repair damaged cartilage.  Glucosamine is a natural substance that has been successful in addressing joint problems, and has also been used to treat skin wounds and stomach ailments.  Chondroitin, another natural substance found in the body, slows down the breakdown of cartilage.  Glucosamine and chondroitin taken together can create an incredibly beneficial effect on improving joint health, and can be formulated as a powerful blend or manufactured as individual supplements.

Methylsulfonylmethane (MSM) and Cosequin are may also be effective pet supplements to support joint mobility.  MSM is a great natural source of sulfur, which is believed to be effective against arthritis pain. Cosequin supplies a key nutrient that keeps cartilage cells healthy.  Additional benefits offered by these natural substances include diminishing allergy symptoms, reducing effects from intestinal parasites, and relieving pets from digestive problems.  Together, these pet supplements are effective in maintaining positive joint function and improving flexibility.

Omega-3 Fatty Acids

For years, pet owners have incorporated fatty acids into their pet’s diet to improve the appearance and texture of their coats. Recently, there have been numerous studies that suggest fatty acids are mutually beneficial in the joint health, allergies, and organ functionality of pets.  Omega-3, specifically, contains anti-inflammatory properties that relieve arthritis pain and repair cell damage.  Omega-3’s may also support eye development, cardiovascular function, and overall wellness. Studies have also shown that Omega-3 is essential in maintaining mental alertness as pets grow older. With so many benefits being discovered, distributors may want to consider adding an array of Omega-based pet supplement products.

Digestive Health

The stomach is the largest immune organ in pets.  Therefore, it is important to ensure pets are receiving supplements that control gastrointestinal issues.  Probiotics are supplements that address digestive trouble in pets, by removing toxins and eliminating harmful bacteria that causes infections and disruption of proper absorption.  Probiotics can also improve immune function, correct bacterial imbalances, and enhance healthy cells within the stomach tissue.

Weight Loss Supplements

As consumers continue to maintain healthy weight goals, pets struggle to do the same.  Pet obesity in combination with joint dysfunction can be very problematic.  Other issues that may result include Type 2 diabetes, respiratory and heart disease, high blood pressure, as well as some forms of cancer. L-Carnitine and L-Arginine , amino acids that may help generate energy to burn sugars and fats, may be beneficial for obese pets. Studies have shown that pets on a calorie-restricted diet may lose more weight while taking L-Carnitine, while L-Arginine can better support pets not on a calorie-restricted diet. Both are available as individual supplements, but can also be included in a comprehensive amino acid pet supplement formula.  As concerned consumers seek dietary supplements that naturally and safely manage healthy weight for their pets, the popularity of pet weight maintenance supplements for pets will continue to rise.

With the population of aging, overweight pets growing, the market for animal supplements will continue to thrive. It is predicted by 2015, pet supplement sales will reach $2 billion. Figures like this encourage supplement manufacturers to conduct research and explore various formulations and delivery systems to match consumer needs.  Because of the connection between consumers and their pets, it should be no surprise that trends in pet supplements sales continue to grow.  Emerging research on improving pet health will continue to drive sales and pique the interest of consumers everywhere.