As the summer winds down, supplement distributors may begin to explore ways to expand their product offerings by adding supplements that coincide with the change in seasons. For example, U.S. distributors may consider promoting traditionally popular supplements that aid in supporting a healthy immune system such as Vitamin A, Vitamin C, and Echinacea. Over the past couple of years, consumers spent more than $1.5 billion on supplements to boost immunity and help ward off wintertime colds and flu. This is undoubtedly an avenue to pioneer as consumers seek alternative ways to maintain good health.
However, there have been several new supplements introduced to the marketplace recently that have garnered the attention of the media, the scientific community, and consumers. With growing clinical research regarding the latest products, many “designer” supplements are gaining popularity and acceptance among the general population.
One category that continues to see new innovations and immense growth is weight maintenance supplements. This category thrives on ingredient and process advances, and many of these supplements may have additional health benefits that increase their intrinsic value. The weight management category has been driven by the introduction of such products as:
Green Coffee Bean Extract
Plenty of buzz has been generated in relation to Green Coffee Bean Extract, as it was featured earlier this year on a leading daytime medical talk show as a premium natural weight loss supplement, and again recently with more specific formula requirements. Demand has grown for clinically tested green coffee bean extract brands such as Svetol®, which is guaranteed to contain a 50% standardized rate of chlorogenic acid. Green coffee bean also contains superior levels of antioxidants, which may assist in supporting a healthy immune system.
Another popular weight loss supplement recommended by medical experts is the appetite suppressant Saffron. It has been heralded in the media to not only support weight management goals, but also helping to lower stress and reduce stress-related weight gain. Saffron may also reduce fevers, which can be very useful to consumers in colder regions facing upcoming cold and flu seasons.
Forskolin extract supports healthy weight management by acting as a fat burner, but also presents other benefits to the consumer. In addition to the ability to stimulate weight loss, this supplement may also assist with managing asthma-related symptoms.
Other traditionally popular supplements continue to drive fall purchasing trends, such as Omega-3 products. Omega-3 fatty acids remain very popular among consumers, with benefits widely recognized by the medical community. Omega-3 may help reduce inflammation in the body that is linked to a host of illnesses and autoimmune disorders. Research shows there is a proven link between Omega-3’s and brain function that controls emotion and mood, and may even help ease symptoms related to Seasonal Affective Disorder. With the rise in awareness of essential fatty acids, this is an easily marketable product for distributors. However, distributors may want to consider adding a variety of custom Omega-3 fortified products to target multiple customer segments and differentiate your brand in order to further increase your return on investment.
Many nutraceutical distributors are also finding additional opportunity in vanity supplements and cosmeceuticals. Anti-aging and anti-wrinkle formulas continue to show strong sales figures, especially for consumers in colder climates seeking various ways to keep their skin moisturized from the harsh, cold, dry, air. To meet this demand, traditional supplements are being produced in new forms for external application, such as creams, serums, and gels.
Another unique product form that will continue to see strong demand from consumers is liquid shot supplements. This convenient dosage system can be utilized for multiple supplement categories, including energy, mood, diet, and sleep formulations, to name a few.
As consumers seek alternative ways to maintain good health, many supplements offer alternative benefits that can coincide with other areas that support health related goals. Innovation continues to be a driving force of the nutraceutical industry in every product category. Conducting research prior to developing new supplements provides insight on what is relevant and timely. A reputable supplement manufacturer can also help you analyze your market and consumer demand. By taking the steps to do so is a great way to display your commitment to consumer’s needs and their satisfaction all year round!