With the weather heating up fast, many consumers are in search of nutraceutical supplements that promote weight loss, increased energy and encourage living an overall healthier lifestyle.  For distributors, this is the perfect time to take advantage of the opportunity to meet these consumer demands by providing them with top of the line private label vitamins and nutritional product choices that will meet their specific needs for the summer season. 

Weight Loss

There are a variety of nutraceutical supplements that can support body composition and metabolic function within the body. Consumer awareness of natural weight management and maintenance product options such as Garcinia Cambogia, Green Coffee Bean Extract, and Raspberry Ketone continues to grow, as these supplements continue to be highlighted among the medical community and popular consumer health television programs. However, many other traditional products can be targeted towards this profitable segment, such as Omega-3 fats.  As a distributor, appealing to this target market can put you ahead of all the competition, as this nutraceutical supplement is a top-seller among consumers due to increasing clinical support of the effects of essential fatty acids.

In the 2010 edition of the Federal Government’s Dietary Guidelines for Americans, it is recommended that adults eat 8 or more ounces of seafood (fish or shellfish) per week because it provides a range of nutrients, including Omega-3 fatty acids.  This report notes that eating the recommended amount of seafood is associated with reduced heart disease deaths.  Omega-3 fats are so important because all cells in the body are made up of a double layer of fats, and the fat that makes up those layers dictates how well your metabolism will work.  If the cell layers are made up of healthy Omega-3 fats, they will be more sensitive to insulin.  This allows the cell receptors to bind more easily, which improves energy use and fat burning.  If cells are made up of unhealthy fat, they will not bind with insulin easily, which may lead to fat gain and elevated cortisol (stress hormone).  Studies show that supplementing with Omega-3’s may support increased lean mass, as well as help decrease body fat simultaneously.

Another nutraceutical category that is sure to reach high peaks during the summer season is probiotics.  Taking a probiotic can also help with weight loss because they support digestion and gastrointestinal health so that the body can detoxify better.  Probiotics are the tiny bacteria that naturally occur in the stomach; however, they can be easily overwhelmed by unhealthy bacteria or chemical pollution such as heavy metals, oxidative stress, or high cortisol.  Supplement distributors should be well aware of the importance of creating and developing effective probiotics to meet the needs of consumers searching for digestive and weight management support.

Increasing Energy

There are a number of different factors why lack of energy hits hard during the summer months.  When fatigue hits, the mitochondria inside the body’s cells are taking a beating.  Mitochondria help produce energy for the cells within the body.  In order to recover from these feelings of lethargy and low energy, many consumers opt for supplements, such as liquid energy shots or drinks, as well as caffeinated options.  For distributors, this is a great opportunity to meet consumer demands by providing high-quality vitality boosting supplements that support energy levels within the body.  Private Label Nutraceuticals has an expert team of professionals who specialize in the development of energy-focused supplements, giving distributors extreme visibility within this important market segment.

The contents of a nutraceutical supplement to support healthy energy levels will contain a wide variety of nutrients and active ingredients that are key factors in having a healthy summer.  Minerals such as zinc, potassium, and magnesium are commonly lost during the summer season, and need to be replenished.  B vitamins are important for not only cell metabolism but help with mitochondria functions.  Beta-carotene and vitamins A, C, E and D all help nourish skin that commonly takes a beating from the sun during the summer.

Healthy Lifestyle

With regard to diet, even the most knowledgeable consumers don’t always eat the way they should, and some nutrients, like vitamin E, are beneficial in amounts far beyond the levels that can be obtained, even in a good diet.  Foods are often times altered with additives to enhance shelf life, color, texture, and taste.  Many of these additives do not nourish the cells within the body and are in fact detrimental to health.  This is why it is important for consumers to add nutraceutical supplements to a diet routine.

When it comes to choosing a nutraceutical supplement, most consumers just want to be sure they are on the right track to living a healthier lifestyle.  As a distributor, it is extremely important to provide consumers with supplements that will produce tangible benefits.  Multivitamins continue to be an effective product offering to help consumers support an optimal lifestyle. With multiple segmentation within the multivitamin category, distributors should determine who their core customers are, and develop a targeted product for their market. A great way to ensure this happens is by finding a supplement manufacturer like Private Label Nutraceuticals that can provide you with top of the line products with a high level of efficacy for numerous categories.

Although the summer season tends to bring on an increase in consumer obsession with regard to being health conscious, for distributors, any season is a good time to produce quality products.  Partnering with a leading supplement manufacturer really does make a difference, giving you the ability to meet the needs of consumers worldwide while providing them with products that are second to none! Working alongside industry leader Private Label Nutraceuticals, will constantly enhance your reputation as a distributor while creating and developing more and more innovative nutraceutical supplements within this target market.

For more information on this season’s top-selling products, and to find out more about the variety of services designed to support your growing nutrition business, call us today!