The men’s health supplements market has tremendous potential for growth. Historically, the men’s market focused on sports performance and sexual enhancement products, leaving wide gaps in other product offerings for the male segment. However, the aging baby boomer population has given rise to more men searching for ways to improve the quality of life through preventative care. Younger generations may not necessarily see the benefits of adding a supplement to their daily regimen, and pose a difficult challenge to marketers of supplements. Generation Y, for example, has become more desensitized to “natural” products given their prevalence in the market, and although they are brand loyal, they tend to shy away from large brands in favor of smaller, “niche” brands. They also have an overall positive view of pharmaceutical products. This may work in the favor of natural practitioners who create customized, private label brands and products with a medical aesthetic.

The number one killer for men is heart disease. However, cancer, strokes, and Type 2 diabetes are also big threats to men. Because the majority of men only see a doctor when they are extremely sick, versus regular preventative care, many men miss the early warning signs of these potential health threats. Sexual health problems, such as erectile dysfunction or infertility, are also common in the male population. Less discussed, yet very prevalent, is mental health issues for today’s men – although depression is more widely diagnosed in women, more men commit suicide than their female counterparts. Also, “vanity” health concerns are not just for women – men also report being worried about issues such as hair loss and aging. Also, weight gain is a growing concern for men. According to the CDC, over 72% of the American male population is now considered overweight or obese, which may result in other serious health conditions.

Traditionally, men have taken a “hands-off” approach to their health – one of the main issues facing men’s healthcare has been a lack of attention and preventative care. Many men will not go to the doctor until they are extremely ill, therefore missing important warning signs of impending diseases. As less American men have healthcare, and the cost to treat the major illnesses that face men rises, natural approaches will continue to gain ground. Also, supplements and other natural remedies continue to gain ground among the scientific and medical communities as research continues to support the efficiency of vitamins and minerals to a healthy lifestyle.

The risk of many men’s top health issues can be greatly reduced by preventative care, such as dietary supplementation through vitamins and minerals. Obesity is one of the main underlying causes of many of the major health issues that men face. Eating a healthy diet, exercising, and nutritional supplementation can help lower weight, and reduce the risk of heart disease, diabetes, and high blood pressure. Other supplements can help lower high cholesterol, decrease joint pain, support hair regrowth, as well as improve mood, memory, prostate health, and sexual health.

What supplements are most important for the men’s market?

  • Omega-3 – Containing fatty acids EPA and DHA, omega-3 boosts levels of “good” cholesterol, lowers “bad” cholesterol, promotes heart health and reduces the risk of heart disease, and may also improve cognitive performance. It is best to supplement, as omega-3 is not easily gotten through diet alone.
  • Acetyl L-Carnitine – This antioxidant provides anti-aging support and may ward off depression.
  • Co Q-10 – An antioxidant that lowers blood pressure, it may also support muscle recovery after workouts.
  • Red Yeast Rice – Helps lower high cholesterol, similar to prescription statins.
  • Vitamin D – Has been shown to reduce depression, some cancers, and heart attack risk. Also helps the body to absorb calcium.
  • Psyllium Husk – Commonly used as a colon cleanser, it may also help reduce the risk of diabetes by lowering blood sugar and insulin response.
  • Glucosamine – This component of cartilage, derived from crustacean shells, may relieve joint pain caused by injury or arthritis.
  • Vitamin C – Helps speed the body’s recovery from injury, and also assist in collagen production in ligaments and tendons.
  • Lycopene – This antioxidant, found in tomatoes, may reduce prostate cancer risk.
  • Resveratrol – Found in red wine, this compound works to slow down aging and promote DNA repair, as well as stop the growth of prostate and colon cancer cells.
  • Green Coffee Bean Extract – Studies regarding this extract from unroasted coffee beans have shown great promise in assisting the body in burning fat.
  • A multi-vitamin – An all-around multi-vitamin will help reduce the risk of common illnesses, and may also help lower the risk of heart disease, stroke, diabetes, and other issues that affect men.


Men’s health has come more to the forefront in the past few years as more public and private groups work to build awareness of the major health issues men face. Groups such as the Combined Federal Campaign (CFC) have built awareness through creating the Men’s Health Network, which sponsors Men’s Health Awareness Month in June. Other events were developed to bring awareness to specific health issues, such as Movember, which was created to educated men about prostate cancer.

Overall, as health care cost increases, the industry will continue to grow. Baby boomers are searching for a better quality of life, as well as extending life longevity, and therefore turning to supplements for this purpose. This aging population segment is more open to using vitamins and minerals as preventative care. Younger consumers tend to thing less about preventative care, and more towards “vanity” products – skin care, hair care, weight gain/loss, and sports performance formulas, to name a few. Sexual enhancement products continue to perform well in all categories.

The existing American healthcare system has traditionally encouraged reactive rather than proactive behavior. However, with the introduction of the Patient Protection and Affordable Care Act, private insurers will be required to provide a variety of preventative services without patients needing to meet a deductible, or provide a co-pay. This will strengthen the practitioner market, as more men utilize these services. Because an emphasis is placed upon identifying warning signs rather than treating a costly illness, the market for preventative care, such as supplements, will continue to expand. The men’s health product market will see explosive growth as currently under-served product categories are actively produced and marketed to men.

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Private Label Nutraceuticals is an industry leader in supplement manufacturing, assisting our clients in each step of brand development, from concept to distribution. Tracking the latest industry trends allows us to offer an extensive list of stock products, available either as our in-house brand or labeled with your brand. Our comprehensive services also include custom supplement formulation development, quality control testing, graphic design support, packaging procurement and label creation, online and traditional marketing support, website design and support, and both domestic and international fulfillment services.