For many consumers, after a hectic holiday season comes time to kick New Year’s Resolutions into high gear, yet again.  According to research from, 40 to 45% of American adults make one or more resolutions each year.  Around this time, many consumers are excited to set new goals for themselves, especially with regard to weight loss, looking and feeling better, and living an overall healthier lifestyle.  This results in a boost in supplement sales around the New Year and in the coming months leading up to spring and summer.   This is the perfect time for distributors to take into account the many opportunities to diversify their portfolios with new and improved weight focused, sports performance and vitamin enriched supplements in order to push their sales to an all-time high. 

Losing weight is among the most popular of New Year’s resolutions for consumers.  As the obesity epidemic grows, people are inclined to look for more convenient and easy to use weight loss products.  According to the World Wellness Company, nearly two-thirds of all adults globally are overweight.  With statistics like this, supplement distributors should make it a priority to focus on delivering weight loss solutions that provide consumers with optimal health benefits that support the overall health of the body.

Throughout the year, various media outlets have introduced many breakthrough weight loss formulations, pushing the consumer demand for weight loss supplements through the roof.  For example, after being referenced as a “metabolic game-changer,” on a popular daytime consumer health and wellness television program, yacon root has become extremely popular among consumers.  Yacon (Smallanthus Sonchifolius) root contains naturally occurring fructooligosaccharide that provides non-caloric sweetness and offers many digestive health benefits, including prebiotic support. Available as both a syrup and capsule, yacon will continue to see an increase in sales among consumers looking for powerful weight management products.

Green Coffee Bean Extract, which contains chlorogenic acid, is another popular weight management supplement. Derived from unroasted coffee beans, this all-natural ingredient has become a mainstream consumer product. Chlorogenic acid may also offer antioxidant properties and support overall health, which will only help to further drive sales of this amazing supplement.

Along with weight loss goals, the health and fitness trend show no signs of slowing down as many consumers are focusing on incorporating sports and exercise into their daily routines for the New Year.  Sales of sports performance products are constantly increasing and the global market for sports and fitness nutrition supplements is projected to reach almost $6.2 billion by 2018. 

Although there is no supplement or product that can replace a balanced diet or hard training, many consumers look to sports performance products to enhance their workout experience. Whey protein remains a top-selling athletic nutrition support product, with multiple formulations and flavors available. Whey protein contains essential amino acids that support the body’s energy levels and promotes muscle strength, endurance and recovery.  Whey protein is also great for supplement distributors, as it can also be targeted to consumers seeking an effective meal replacement product as well as a sports nutrition product.

Pre and post-workout formulas also provide many benefits for the consumer looking to enhance their overall workout routine.  Pre-workout supplements help fuel the body to perform at its peak during a workout.  Post-workout formulas help replace the nutrients the body uses during exercise after an exercise is complete. With consumers learning the importance of pre and post-workout dietary supplements, the opportunity for distributors to create innovative products that support muscle strength and endurance are ever-present.

Vitamins and minerals help maintain cellular efficiency and can improve overall health within the body, which is a main concern for consumers going into the New Year.  Because many individuals find it difficult to get all of their essential vitamins and minerals through diet alone, many consumers seek a potent multivitamin to supplement their nutritional needs. A multivitamin should contain important vitamins and minerals such as Vitamin A & C, Calcium, and Iron. A focused daily vitamin supplement formulation should also include the family of B Vitamins. These are especially prevalent in formulas designed to help those who are under stress, since B Vitamins can support a positive mood. Vitamin E is another popular part of many supplements, because of its role in heart health.  Minerals such as Magnesium, Iodine and Thiamin are also other important ingredients that can be found in many daily vitamin supplements.

While many consumers seek ways to improve their overall health as their New Year’s resolution, supplement manufacturers will continue to produce formulations that aid in weight maintenance, sports performance and healthy living.  As these markets continue to grow, supplement distributors should focus on developing private label brands and targeted marketing for supplements and products within these categories.  In doing this, distributors are given the chance to experience enormous profits margins as the sales potential within these market segments show no signs of slowing down.