New Years Resolutions & Nutraceuticals: What Supplement Distributors Need to Know

For many consumers, after a hectic holiday season comes time to kick New Year’s Resolutions into high gear, yet again.  According to research from ProactiveChange.com, 40 to 45% of American adults make one or more resolutions each year.  Around this time, many consumers are excited to set new goals for themselves, especially with regard to weight loss, looking and feeling better, and living an overall healthier lifestyle.  This results in a boost in supplement sales around the New Year and in the coming months leading up to spring and summer.   This is the perfect time for distributors to take into account the many opportunities to diversify their portfolios with new and improved weight focused, sports performance and vitamin enriched supplements in order to push their sales to an all-time high.  Read More…

Winter 2013’s Hottest Supplements

As the winter months approach, supplement distributors will see consumer buying patterns shift to meet unique needs of the season. During these colder months, consumers seek supplements that will provide immunity support, protect skin and hair from extreme conditions, and assist with weight loss prior to spring and summer. Distributors who can meet these demands with innovative and targeted products will also find that sales and profits will see positive movement, and result in strong ROI for their business. Read More…