With the strong obsession to stay healthy and beautiful simultaneously, many consumers are looking into products that purpose to do just that. Cosmeceuticals are cosmetic-focused nutraceuticals intended to improve one’s beauty through ingredients, and may also deliver additional health-related benefits. Cosmeceuticals rank as the fastest growing segment in the personal care market – according to the Strategic Research Institute, the global cosmeceutical market is now valued at $55 billion. 

For distributors, it’s the perfect time to be in-the-know of the top trends in cosmeceuticals.  Top trends include going green, edible cosmetics or nutricosmetics, and innovative anti-aging products.  With today’s consumer being so infatuated with looking younger, manufacturers like Private Label Nutraceuticals are constantly developing cosmeceutically active ingredients and dietary supplements that can help you meet the growing demand in the lucrative cosmeceutical market.

Going Green

With the growing awareness of the potential side effects and drawbacks of various non-natural ingredients used in personal care items, many consumers are turning towards an organic approach in regards to beauty.  Organic or natural product positioning can be a positive supplement marketing strategy to enter the distribution channel, as consumers are more actively searching for products that do not harm the skin or the environment.

Supplement distributors should not only consider the product, but also the supplement packaging, when meeting the demands of eco-conscious consumers. Distributors capitalizing on “going green” can neutralize positive benefits of organic/natural cosmeceuticals if the intent is not clearly presented to consumers on the packaging. Green packaging should attract the consumer visually, as developing eco-friendly packaging will increase the attraction of consumers who look for a more natural approach to cosmeceutical products.  It may seem secondary, but if you consider the tons of bulk personal care products that are produced yearly, one can realize this type of exposure is not insignificant.

Edible Cosmetics/Nutricosmetics

Traditionally, consumers have ingested vitamins in capsules, softgels, or other product forms, but applied cosmetics topically, in order to maintain a healthy lifestyle. As products become more targeted towards those seeking vanity solutions, the nutricosmetics industry will continue to see strong sales.  These products act as cosmetics, but are edible (rather than topical) and contain ingredients that can support the skin’s biological function.  Nutricosmetics are focused on creating a delicious and tasty supplement composed of vitamins, herbs, and fruit extracts healthy for ingesting.

Some skincare experts believe that nutricosmetics provide faster and more effective results, which is perfectly fitting in today’s culture where most people have adopted “the faster, the better” lifestyle.   Edible cosmetics are available in a variety of forms including candy chews, drinks, and gummies, giving the consumer some flexibility when choosing how they may want to eat themselves to a more beautiful appearance.

Anti-Aging Products

The obsession with youthfulness has fueled the demand for cosmeceutical products and dietary supplements in the anti-aging segment. These cosmeceuticals claim to slow down the skin’s aging process, and may be delivered in a variety of product forms, such as capsules, lotions, creams, gels, or liquids.  Many anti-aging products contain peptides.  As we grow older our skin produces less collagen; peptides stimulate fibroblast collagen production, which can help the skin look healthier and younger in appearance. Glycolic acid peels are also a very popular and effective treatment for reducing wrinkles, hyperpigmentation, and acne.   Alpha hydroxyl acids, also known as fruit acids, have also become a common in anti-aging cosmeceuticals.  This product is thought to make the skin look younger by reducing calcium ion levels, which can in turn encourage cell growth and slow cell differentiation.  One of the most common uses for alpha hydroxyl acids are chemical peels, which gives facial skin a more rejuvenated and refreshed look, similar to microdermabrasion.

In order to gain and sustain the consumers’ trust, especially in today’s digitally driven culture, it is extremely important for distributors to link themselves with a supplement manufacturer who is known for its brand consistency and transparency.  Through innovative cosmeceutical products being packaged and manufactured by trustworthy supplement contract manufacturers like Private Label Nutraceuticals, distributors can provide top of the line products that provide their customers with the best all-around results, resulting in increased revenue while making your company well-known for supporting the consumer’s demand for a more beautiful appearance and healthier lifestyle.