As the winter approaches, consumers continue to seek ways to maintain optimal health.  Statistics show 62 million cases of the common cold are reported each year, while more strands of flu continue to be identified. As a result, in the American market, 69% of adults experiencing cold, cough, or sore throat in 2011 purchased cold and flu supplements, demonstrating an indisputable demand for vitamins and other immune-boosting supplements.  Because of this, both supplement manufacturers and distributors should explore adding or developing dietary supplements that can be most beneficial during this season.  For distributors, this provides an opportunity to broaden their nutritional supplement offerings to coincide with their consumer’s needs while increasing profits and earnings.  Specific market segments showing significant growth include fish oils, antioxidants, and vitamins, which also happen to be highly demanded products for consumers during this time of year.  Below are a few supplements that can keep your company at the forefront of consumer’s health, while appealing to your prime demographics. Private labeling these valuable supplements can offer increased revenue for supplement distributors, practitioners, spas and wellness centers, and other business models.

Immune Boosting Supplements

There are several supplements that may help support a healthy immune system, such as Omega-3s and other essential vitamins.

Omega-3 fatty acids have been marketed as heart and brain boosting supplements; however, through various research it has become evident that they are essential in promoting favorable immune health.  As consumers become more educated of the importance of supplying the body with Omega-3, sales continue to rise. In 2010, sales of omega-3 fatty acids reached $1 billion globally, which continues to drive supplement manufacturers to supply customers with products that are current with trend across various categories and segments.

Another powerful immunity supplement is Vitamin C. Vitamin C is one of the most widely used and highly valued supplements during cold and flu season.  More commonly known to reduce the duration of colds, it also enhances immune health by protecting the body from free radical oxidation that can attack or damage cells and genetic materials.  Vitamin C became popular in the 1970’s and remains ever increasingly popular among parents and adults of all ages.  Sales of this supplement were up 2.8% to $221 million across conventional and natural channels in the past year.  This has partly been contributed to the positive media attention and research it receives and the various forms created by supplement manufacturers for consumers of all ages.

Echinacea is another popular immune boosting supplement used to fight the common cold and flu.  It has anti-viral and antibiotic properties needed to fight particles and organisms that can attack the body. This supplement has been produced in various product forms such as tablets, lozenges, syrups and teas.  In 2010, U.S. sales of Echinacea were $12,822,940, ranking number six of the top 20 selling supplements of that year. Although there are many choices of vitamins and supplements available for consumers, Echinacea remains one of the most purchased natural remedy during cold and flu season.

Joint Health

In climates where consumers of advanced age experience cold weather, stiffening of joints can be problematic and require extra care.  With the aging population growing, developing joint health formulations can prove to be beneficial for private label supplement distributors.  As more and more reports materialize conveying the importance of reducing inflammation, dietary supplement manufacturers continue to produce supplements containing anti-inflammatory compounds.    A growing trend in pain and inflammation relief is incorporating herbal ingredients to improve joint health. Supplements containing curcumin from turmeric root, boswellia, and ginger have gained the attention of consumers who have exhausted the use of recognized supplements with underwhelming results. While these elements assist in promoting joint health, some offer additional advantages.  Studies have shown curcumin not only produces potential benefits for joint health but it also promotes favorable immune health. For distributors, this opens up a variety of additional supplements in this category to considering adding to their private label lineup during the winter months.


Skincare is also essential during the winter months. In climates where consumers experience colder weather, the skin becomes drier due to low humidity in the air.  For this reason, some consumers seek ways to improve the skin’s moisture with a natural, nutritional approach. Some supplement manufacturers are aware of these needs and have created several options for distributors to provide their customer base giving companies a chance to explore the world of Cosmeceuticals.   Based on current consumer spending, the cosmetic industry is forecasted to reach $9.9 billion in the U.S. in 2016. Natural and organic formulations are major growth drivers, with moisturizers and creams containing supplements that deliver nutrients to the skin proving to be highly desired among consumer segments. Ingredients such as grape seed extract, vitamin E, green tea, and beta-carotene have been highly promoted in various segments. Producing specialized products focused on skincare for men is also a fast growing trend within the cosmetic industry. In conjunction with female consumers, more and more men are focusing on youthful appearance by utilizing facial cleansers, moisturizers, and shaving products that provide nutrients to the skin, and are an important segment regarding marketing skincare supplements.  As cosmeceutical trends and sales continue to grow, distributors may want to consider offering these as private label products that will cater to each market audience.

As the seasons change, it is important to monitor trends in consumer healthcare and seasonal needs. Your supplement manufacturer can provide the best options for distributors to supply their customers with products that are relevant to your target market.  To ensure your customers receive the most sought after, high quality supplements, distributors should continuously observe industry trends during transitional periods of each season and acquiring a suitable partnership with a reputable supplement manufacturer. Doing so will allow for your company to obtain profitable gains and popularity as a notable, multifaceted supplier of vitamins and supplements, and help your business to grow and succeed.