As the winter months approach, supplement distributors will see consumer buying patterns shift to meet unique needs of the season. During these colder months, consumers seek supplements that will provide immunity support, protect skin and hair from extreme conditions, and assist with weight loss prior to spring and summer. Distributors who can meet these demands with innovative and targeted products will also find that sales and profits will see positive movement, and result in strong ROI for their business.

During winter, sickness is more likely to hit consumers at an all-time high. Consumers may find supplementing with certain vitamins can assist with immune system responses. Although consumers may find single letter vitamins, such as vitamin C, helpful in warding off illness, a multivitamin provides comprehensive support as well as convenience for the end user. An effective multivitamin will contain the necessary daily allowances of vitamins A, B, C, D, E, as well as minerals such as calcium, zinc, iron, folic acid, magnesium, potassium, and more. In developing a multivitamin, distributors should consider formulations that have unique ingredients to differentiate products from their competitor. For example, offering a complete multivitamin with additional support from herbal ingredients such as ginkgo and ginseng allow distributors the opportunity to stand out in the marketplace.

While taking a multivitamin is a major priority among many consumers in the colder seasons, many are looking to protect themselves from harsh, cold winter weather conditions. It is important to develop both oral and topical applications that will protect skin, hair, and nails to reach this consumer segment. Following a recent feature on a popular daytime consumer health and wellness television program, Phytoceramides and Vitamin C Cream have seen explosive sales growth, and are ideal products to target this lucrative market.

Phytoceramides, named a “facelift in a bottle,” is an oral supplement that provides vitamin-fortified support for healthy skin. This breakthrough supplement is a plant-based ceramide, which is a lipid that aids in hydration to skin cells. To further drive sales, distributors should bundle phytoceramides with a topical skin health formulation, such as Vitamin C cream. Vitamin C Cream, applied directly to skin, gives a boost to anti-aging benefits as a potent formula with powerful anti-oxidant components. Together, phytoceramides coupled with vitamin C cream can offer your customers a valuable kit to combat winter weather effects on the skin, in turn increasing profits and building customer loyalty.

Along with skin health concerns, many consumers are looking to enhance their appearance by slimming down before the warmer months and as they are making New Year’s resolutions. Advances in weight maintenance ingredients is a main factor in reaching consumers in this segment. Several new ingredients for weight management have been introduced to marketplace this year, including white mulberry and yacon root. Because these have seen a great deal of exposure among the medical community and popular consumer health forums, white mulberry and yacon root are this season’s must-have supplement products for weight related issues. White mulberry, generally available as a dried fruit, and yacon root, typically found in syrup form, become more accessible to consumers in easy-to-take capsule forms.

Although each season tends to put a high demand on a variety of supplements based on consumer needs with regard to maintaining optimal health, for distributors, any season is a great opportunity to develop or expand your own brand of quality dietary supplement products.  Partnering with a leading contract manufacturer gives you a unique edge above the competition, allowing the ability to meet the needs of consumers worldwide by supplying them with high-quality products. Private Label Nutraceuticals can help distributors focus on creating and developing top of the line nutraceuticals while offering comprehensive support for the growth of your business. For more information on this season’s top-selling products, and to find out more about the variety of services designed to support your growing nutraceutical business, call us today!