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With the strong obsession to stay healthy and beautiful simultaneously, many consumers are looking into products that purpose to do just that. Cosmeceuticals are cosmetic-focused nutraceuticals intended to improve one’s beauty through ingredients, and may also deliver additional health-related benefits. Cosmeceuticals rank as the fastest growing segment in the personal care market – according to the Strategic Research Institute, the global cosmeceutical market is now valued at $55 billion. 

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Comments | Posted in Private Label Manufacturers By egor timofeev

Federal law requires dietary supplement manufacturers and distributors to ensure the products they issue are safe. Because the Food and Drug Administration (FDA) receive numerous inquiries from consumers seeking health-related information regarding nutritional supplements, certain labeling guidelines were implemented to guide nutraceutical distributors in making responsible product claims.

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Comments | Posted in Private Label Supplements By egor timofeev

Due to a growing global awareness of the importance of exercise to overall health coupled with the increasing acceptance of the nutraceutical market, consumer demand for supplements geared towards sports nutrition will continue to see strong sales in 2013. Many supplement manufacturers have expanded offerings for distributors based on increased sales within this segment.  According to BCC Research, the global market for sports nutrition products is expected to have a compound annual growth rate of 24.1%, and projected to reach $91.18 billion this year. 

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0 Comments | Posted in Nutraceuticals Marketing By egor timofeev

These days, consumers from all over the world are taking vitamin supplements coupled with an array of topical creams and serums in order to keep their skin looking healthy. Skin care remains the most important category in the global beauty market, accounting for 33.8 % of the global market in 2012. As this market continues to grow, there will many opportunities for distributors to thrive and create a permanent and diverse brand within the nutraceutical industry. Creating innovative, high-quality skin care products gives distributors the ability to provide consumers with top-of-the-line active ingredients that will enhance the skin’s appearance while targeting the major concerns regarding skin health. This is sure to positively influence sales and help establish your company as a prominent leader within the cosmeceutical market segment.

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Comments | Posted in Private Label Supplements By egor timofeev

As the dietary supplement industry continues to expand, many companies seek opportunities to grow alongside it. Lack of health insurance, practicing preventative care, and exploring alternative medicinal practices have created more demand for nutritional supplements. For businesses interested in diving into this market, several factors must be examined.  Creating the strategy and operations of a brand are important components; however, it is crucial to find a supplement manufacturer that can fulfill your business needs and help you to meet and exceed your objectives. Do you know what you should be asking your dietary product manufacturer to help ensure the success of your brand?

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Comments | Posted in Private Label Manufacturers By egor timofeev

With low energy levels becoming quite the concern among consumers from all over the world, distributors are able to help guide consumers towards the energy support they need through creating top of the line energy supplements. As one of the fastest-growing categories within the nutraceutical industry, energy supplements can be a more conventional way to boost energy levels within the body. Some energy supplements can prove to be extremely effective and contribute to maintaining good health. For distributors, this creates a plethora of opportunities to join in the great cycle of nutritional supply and demand, enabling consumers to reap the numerous benefits that stem from taking energy support supplements.

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Comments | Posted in Nutraceuticals Marketing By egor timofeev

For many consumers, after a hectic holiday season comes time to kick New Year’s Resolutions into high gear, yet again.  According to research from ProactiveChange.com, 40 to 45% of American adults make one or more resolutions each year.  Around this time, many consumers are excited to set new goals for themselves, especially with regard to weight loss, looking and feeling better, and living an overall healthier lifestyle.  This results in a boost in supplement sales around the New Year and in the coming months leading up to spring and summer.   This is the perfect time for distributors to take into account the many opportunities to diversify their portfolios with new and improved weight focused, sports performance and vitamin enriched supplements in order to push their sales to an all-time high. 

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Comments | Posted in Custom Supplements By egor timofeev

The men’s health supplements market has tremendous potential for growth. Historically, the men’s market focused on sports performance and sexual enhancement products, leaving wide gaps in other product offerings for the male segment. However, the aging baby boomer population has given rise to more men searching for ways to improve the quality of life through preventative care.

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Comments | Posted in Custom Supplements By egor timofeev

Growing Market Trend: Pet Supplements

Oct 5, 2017 10:03:36 AM

As consumers seek alternative measures to sustain good health, concern for non-traditional family members has also grown. In 2011, consumers spent $11.77 billion dollars on pet supplements, supplies, and OTC health solutions.   While consumers continue to pamper their beloved pets in many ways, the option to forego their health is non-existent.  Just as natural remedies and dietary supplements are growing in popularity to sustain optimal personal health for many individuals, there has also been growth in awareness for the benefits pet supplements can offer. With the needs of the active and aging pet population growing, adding pet supplements to your product inventory can be a great way to build a sub-market and maximize profits. Through marketing targeting pet owners, distributors will see the average value of their customers increase as they add pet supplements to their product mix.  As you develop a  profitable pet supplement line, consider products that are geared towards more reoccurring areas of concern.

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Comments | Posted in Private Label Supplements By egor timofeev

Marketing your private label supplement correctly is the best way to maximize profit, yet many distributors and sellers may not know how to best develop and implement a complete marketing strategy that works for their product. Efficient marketing strategy is not an afterthought; as a business owner, there are multiple factors that must be considered prior to the development of your product or product mix. It is also imperative that you continually monitor and analyze your current strategy, making any necessary changes that will ultimately support and strengthen your foothold within the market.

The first step in developing a successful marketing plan is to understand your market. Every marketing decision made that will directly affect sales and your bottom line hinges on having a strong knowledge of your specific target audience and current industry climate. The nutraceutical market is rapidly changing, due to constant advances in technology, clinical studies, changing regulations, and new ingredients.  A focused strategy will help to overcome the market volatility found within the supplement industry, as well as create value for your customers.

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Comments | Posted in Nutraceuticals Marketing By egor timofeev

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